Have a good one! – UGH!

There are two important interactions that we have with people we first meet or serve in a business form: the hello and the goodbye. You walk into a coffee shop, perhaps your mind is clouded by the day ahead and you need the first cup of joe to get you going. An employee comes up to the counter and says “What can I get you?”. So you place your order and after taking your money and handing you your well-needed …

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Looking for a new way to market – Launch a podcast

I like to think of myself as an “outside the box thinker” and I have built many businesses in my life by marketing via as many non-conventional ways as I can think of. While newspaper, magazine, radio and TV might work for some companies, I feel that there is too much “noise” on those mediums. Everyone is competing for the same space and you have to struggle to get someone’s attention. My experience has always been to offer and deliver …

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Surprise your customers with Video email

Our customers are everything… Without them we do not have a business. Knowing how important they are to our businesses, wouldn’t you want to do everything you can to earn their trust and maintain an exceptional relationship with them? In my business I am always looking for ways to improve communication and go the extra mile. Today’s world is so impersonal, with text messaging, email, etc., that I am always looking for a way to “step up our game”. After …

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Attracting New Customers – Subconsciously

Have you ever bought a new car and then realize that ever other car on the road is the same type/model that you bought? Or maybe you are wanting to start a family and every where you go, you noticed people with babies? We all have, but why? You can thank your subconscious mind for that. Your subconscious mind is a very powerful computer that is working day and night – even when you sleep. It does all the heavy …

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7 Advantages of Belonging to a Peer Group

Often times as the owner or CEO of a company, it can seem very lonely at the top. It does not necessarily have to be that way. It can be very difficult to talk about the intricacies of your business to employees or other managers, especially when you are looking for an honest opinion. I mean, you are the boss and employees might be intimidated by you and will not offer their “honest” opinion for fear of repercussions. The inability …

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